August 2010
There has been a significant change from the conventional adhesive label, to paper or glued, to the sleeve, polypropylene bands and flexible packaging. Every time the trend is more marked pointing toward flexible plastic materials such as PET, polypropylene, polyethylene, etc.
Growth has been especially rapid in the food and drinks sector. Likewise, the multilayer film applications, for example, which avoid food spoilage by external factors, is another trend; in recent years, food packaging systems have also been growing in response to consumer demands as regards expiration, freshness, etc. And the labels have gone hand in hand in that change.
It is also important to highlight the introduction in some large retail outlets of the electronic label on the shelves, which initially developed with great momentum, but its high cost and the impact of the crisis has slowed its growth; we will have to remain alert to this trend which at any moment will return to the forefront.
They ask us about the changes mentioned as regards raw materials, not to mention the philosophy of life in this sector: quality, price and service, although lately we are detecting that premium service is the most important, because companies, increasingly, are working at their stock limit. In addition to the trends noted, the smart active label is slowing being introduced, and also entering the sector with great force are biodegradable materials and the anti-theft tag which, is gradually, being introduced into food and alcoholic beverages.
For Ovelar, S.A. the main market is that of food and drink, and detergents, followed by a lower percentage in cosmetics, pharmaceuticals and textiles, and we are noting a significant increase in demand for the anti-theft and radio frequency tags. It has been demonstrated that in large retail outlets shrinkage has increased in recent times by a high percentage, so that more and more companies choose this type of label.
Our clients ask our for speed of response, the latest innovations and trends, and the technology and sufficient capacity to meet their needs. Ovelar, S.A. in recent years has experienced a growth towards printing in plastics and we have counted strongly on this route, which I think is the not so distant future, without forgetting our roots and where we have come from: the adhesive, thermal and product label will always be present in our factory.
Demanding, all of them; they are looking for speed, price, an image for their company and in each sector that it meets with the specific health and product preservation requirements. Many businesses go through our company to approve us as suppliers, and are also very conscientious about their labels in terms of quality, printing, colours, records adjusted to the millimetre.
This level of demand for us has become day to day and we like, it because we feel closer to our clients, who give us the opportunity for close collaboration and to work together on large projects.
The Smart active labels, also the radio frequency ones, although right now they cost a lot, the anti-theft and electronic label.
Indeed, the cost is higher at the moment, so improvements are made in high value products: cosmetics, beverages, textiles, etc. The future I believe is secure and guaranteed, it will grow, without doubt, in relation to the country's economy; it is only a question of time.
The decline in global consumption has had an impact on us with a fall in productivity around 20%, but it is beginning to recover and is nearing the values previously achieved.
Emphasising the growth in labels and sleeves, bands and flexible packaging, which, in the long-term, will give way to the smart active label; being committed to ecology and the environment in labels and packing, and the radio frequency and anti-theft label will have a privileged place.
And of course, not before long, the electronic tag will be implemented in large retail outlets; small and medium businesses will follow, although for this, we possibly have to wait a while yet…
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